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One of the most frustrating things about dealing with any business is having to interact with poor customer service. This is especially true when the business you’re dealing with is something as serious as a financial or mortgage company. When you are already battling with what may be an incredibly stressful situation, the last thing you need to battle with is poor customer service too. These type of companies need to get reliable feedback information so that they can respond to their customers’ needs better. Customers of mortgage and finance companies need to be handled by people who are both sympathetic to their situation and also knowledgeable to the point where they know all of the options available to the customer. Red Clay Media offers many solutions that include direct marketing mailing list options that could be the answer. direct marketing is a great way to make contact with both current customers as well as mortgage leads.

The video below can explain it even better:

And even more information can be found in the following press release:

Press Release:

In this Video Brian Rice of Red Clay Media discusses the impact of the mortgage sub prime crisis and its impact on marketing new mortgage products.

Brian discusses the need for finance and mortgage companies to restructure their customer relationship management systems to meet the needs of customers and react to changes in the market and the needs of consumers that include new loan products as well as the flexibility to work with customers to keep them out of financial trouble.

Red Clay Media’s comprehensive direct marketing services include direct mail, mailing list acquisition, data analytics, creative design and production and measurability.

Backed by a team of industry experts and vertical market specialists, Red Clay’s agency approach to direct marketing services has helped hundreds of leading finance brands build state- of-the-art marketing programs that optimized results and ROI.

The Council of Mortgage Lenders has recently issues a stark warning with regards to the future of the mortgage loans market in the UK, stating that without further intervention funding for mortgages could be slashed by 50% over the course of 2008. The CML has been calling for addition support from the Bank of England with regards to funding for the mortgages market. Recent reports show that the central bank has already ploughed £50 billion into the money markets since the credit crunch began.

In 2007 lending reached £107 billion, but one official from the CML said that there was a real chance that this could be halved for 2008. The CML said that lenders were suffering real problems in securing the finance that they needed for their lending operations, and that this was impacting massively on figures. Figures from the CML have shown that mortgage lending levels for new house purchases earlier this year fell to their lowest in sixteen years.

An official from the CML said: "I have a sense of shock at how deeply our successful industry has already been hit by these unprecedented funding market conditions. Potential borrowing still significantly exceeds the industry’s collective capacity to supply funds. It is therefore a real possibility, looking forward from today, that net lending in 2008 could reach only half last year’s level unless additional funds become available. But it doesn’t have to be that way."

He also said: "Without attracting new funding sources, we will see an ongoing process of attrition in mortgage choice, possibly over a protracted period, with lenders managing down demand by tightening lending criteria, increasing price, or withdrawing more products from the market altogether,"